Social media isn’t just personal, it’s professional

Herzing College has introduced a media coordinator program to respond to growing demand.
Herzing College has introduced a media coordinator program to respond to growing demand.

By Stefanie Cutrona

For many of us, social media has become a way of life. Everyone and their dog has a Facebook, Twitter, Instagram, YouTube, and Pinterest account.
According to a recent report from Media Technology Monitor, “two out of three Canadians now use social media in one form or another.” Social media has become part of our daily routine, from posting a status update on Facebook, to Tweeting the latest traffic frustration and Instagramming a photo of our lunch.
Social media can be used to voice your opinion, and to share your experiences with friends and family. It also serves as an incredibly important marketing tool.
Online marketing – social media, websites, and search engine optimization (SEO) has become an integral part of the marketing mix. Over the past five years, businesses and organizations around the world have adopted an online presence, and are being rewarded with results.
They use social media platforms to advertise their product and services, engage with their target audiences, deliver customer responses, and maintain relationships with their existing customers.
Canada ranks high for social media use
Webfuel.ca reports that “Canada ranks in the top three countries from around the world in terms of online engagement, and is a global leader in social networking usage.” BMO Financial Group claims that “57 per cent of small businesses in Canada now use social media.”
Since the change in our communications landscape, companies are recognizing the need to hire skilled individuals to create, manage, and plan their online strategies. This exciting career path can lead to opportunities in organizations of all sizes, across many different industries.
Media coordinator program
Herzing College Winnipeg now offers a nine-month media coordinator program that teaches students the fundamentals of social media and online marketing, advertising, communications and writing for online media, search engine optimization, video production, and graphic design.
Through hands-on training, theory, and internship experience, students of the media coordinator program will gain the skills and knowledge it takes to be successful in career positions such as social media managers, online marketing coordinators or digital marketing managers.
Social media crucial for business
“This course couldn’t be more relevant,” says Winnipeg campus academic dean, Robin Day, citing a report by Social Media Examiner which found that “86 per cent of marketers indicate that social media is important for their business.”
Herzing Winnipeg is now accepting students for this newly introduced program. The program will be offered at multiple points throughout the year, and classes will run 20 hours per week, Monday to Thursday. Interested potential students are encouraged to contact Herzing College and make an appointment to see an admissions advisor, as the program is expected to fill up quickly.

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