JOEY Restaurant Group recently announced the launch of a recruitment campaign to find its next generation of young leaders. The JOEY Owners’ Club highlights the JOEY Employee Investment Trust (JEIT), designed to offer the organization’s top talent an opportunity to own a piece of the company and share in attractive returns.
JEIT provides employees the chance to purchase shares in a pool of the company’s established restaurants. A typical investor in JEIT is approximately 34 years old, and in many cases is someone who started with the company in an entry level position, such as a line cook, server or dishwasher, and have progressed to senior management levels.
“Through JEIT our people participate in the company’s overall success,” says Jeff Fuller, Founder and CEO, JOEY Restaurant Group. “The program fosters an entrepreneurial spirit in our managers and rewards them for their efforts.”
JOEY first launched JEIT in January 2011 and made the opportunity available to its head chefs, general managers and head office employees. Thirty of the company’s leaders purchased shares in the first round of investment, with a median investment of $104,000. The first participants in the trust are now seeing healthy double-digit returns on their investment.
One such investor is Deni Kennedy, 31, General Manager of JOEY Burrard (Vancouver). Deni began with the company as a table setter.
“I like the fact that I know more about the inner workings of the company than I would about other investment vehicles,” says Deni. “I know exactly how our company is doing and I play a key role in how well my investment performs.”
Through the JOEY Owners’ Club campaign, the restaurant group hopes to attract the best and brightest candidates. The company is looking for ambitious individuals who want to operate their own business and are interested in a career with tremendous growth potential. The campaign includes online and print ads in business and hospitality industry publications, as well as a social media and public relations program.
The company operates restaurants throughout BC, Alberta, Manitoba, Ontario, and Washington State.