Tag Archives: emojis

Emojis and advertising: It’s what all the cool kids are doing.

By Gina Nasuti of Think Shift

Gone are the days of 🙂 and 😦

Emojis emerged in Japan in the late 1990s by a mobile phone company that wanted to further simplify communication by expressing emotion via text. The word “emoji” came from the combination of the Japanese words for “picture,” “writing,” and “character.”

Fast forward to today, where Emoji is a second language and millennials line every text, tweet, status update – and on some occasions even university papers with little yellow faces of varying temperaments. Continue reading Emojis and advertising: It’s what all the cool kids are doing.