When Lisa Brezinski’s friends saw that she had named her new photography business LKB Photography, they assumed that LKB must have been Lisa’s initials. In fact, they are the initials of her father Larry, who passed away suddenly in December of 2009.
“He was a hobby photographer his whole life,” said Lisa. “He worked for MTS for 30 years and had his own business. Photography was just something that he loved and thought was really fun.”
Lisa had never been allowed to use her father’s high-end camera equipment while he was alive. Each piece of equipment was monogrammed with his initials: LKB. A few weeks after his death, she picked up his camera and began shooting.
“I was always interested in it, and it also happened that he had the best of the best equipment.”
Lisa soon found she had a natural gift when it came to taking frames. While she didn’t have her father’s technical know-how, this skill took her far. The technical know-how came with time.
Lisa began by photographing her friends from work. Soon, her family and friends soon encouraged her to register a business name.
“Immediately, I knew it was going to be LKB Photography. Not a lot of people know it’s for my dad.”
Lisa’s first paid gig was a maternity shoot in mid-2010, and reviews were very strong from the start.
“Even if I didn’t really know what I was doing at that point I always knew what I wanted it to look like and people loved that.”
From Winnipeg Weddings to Models in Los Angeles
“I had given myself a five-year goal of shooting a wedding. It’s the biggest day of someone’s life and I didn’t think I was going to be ready. But six months later I’m shooting two of them.”
Lisa’s work got noticed, and she was picked up by Wedding Bells magazine in Winnipeg.
“I can appreciate beautiful wedding photography, but that’s not what I was inspired by.”
Lisa hit a wall in December of 2014, tempted to quit photography altogether. Her lack of passion for wedding photography, coupled with the fact she had 12 coming up on her schedule, led her to realize that her photography didn’t reflect her or her style. A friend encouraged her to shoot what she loved, and see what came from it.
In January 2015, Lisa did some boudoir photo-shoots and posted the results to her Instagram page.
“The results were almost instant,” said Lisa. “My phone blew up, my email blew up. I got an opportunity with a fitness company to start working with them. Once the fitness companies started, that’s when a model came in from L.A. She came in, I met her, she saw my work, we shot together and the next week I was in L.A. with her.”
With that came new opportunities, and Lisa has been travelling to and from the ‘City of Angels’ ever since.
Flying back and forth
As a self-described homebody, Lisa notes that flying out to California on a regular basis has resulted in the biggest personal growth of her life.
“It makes you step outside your comfort zone. You have to be ready to go in an instant and it’s just a really fun life.”
Meeting models and people she grew up idolizing has resulted in one of the bigger realizations of Lisa’s time in photography.
“They’re just normal people. What we see on TV and in Hollywood, that doesn’t exist. We look at people on TV like they’re so far away and so different, but they’re the exact same as all of us.”
New Growth, New Stuff
In the past few months, Lisa has started cross-promoting with fashion companies, which means items getting sent for the models to wear. This has opened Lisa’s eyes to future possibilities.
“My ultimate goal is to be in L.A. full-time, and getting to shoot what I love. I want to start working with big fashion companies. What’s nice about that is you have the production behind it. Nobody realizes what goes into a shoot. It’s planned for weeks. We have hair, makeup, stylist and tanning people. It’s such a big production. I want something where I can put all of my creativity into a big well-paid job every time.”
“When I’m in Winnipeg I still take all bookings, other than weddings due to the time commitment. Couples portraits, maternity, baby, and a lot of real estate photography. It’s a good balance, the houses don’t talk back to you,” said Lisa, with a laugh.
Lisa’s posts on Instagram have resulted in worldwide popularity, 93 thousand followers (as of press time) and increased the demand for her among models. In the male dominated world of photography in Los Angeles, many seek her out for the bond and trust they can develop with her.